SERVITECH operates in a competitive B2B market spanning industrial robotics, automation and industrial electronics. We built a stronger digital foundation around its core areas of expertise - combining organic search growth with targeted LinkedIn acquisition to reach the right decision-makers.
SERVITECH had extensive expertise in industrial automation, robotics and industrial electronics, but its digital presence did not reflect the depth of the business.
Competitors were capturing visibility in Google while important areas of expertise – from industrial robotics and cobots to automation solutions and the company’s industrial electronics laboratory – were difficult to discover online.
The challenge was to organize a highly technical offering into a digital experience that could serve two audiences at once: professionals actively searching for specific solutions, and decision-makers across the industrial sector.
We reorganized SERVITECH’s digital presence around the way industrial customers search for solutions – creating a clearer structure for robotics, cobots, industrial automation and electronics laboratory services.
The website was developed as a responsive, mobile-friendly knowledge and service platform, making complex technical information easier to navigate while creating stronger foundations for organic search visibility.
Alongside the website, we developed SERVITECH’s LinkedIn presence with ongoing industry news, company updates and professional content aimed at relevant decision-makers.
Paid campaigns across Google and LinkedIn extended the acquisition strategy, combining active search demand with targeted exposure to professional audiences in the industrial sector.
Technical content, search visibility, professional media and paid acquisition were brought together to create a stronger digital presence across the industrial buying journey.
SERVITECH gained a clearer and more discoverable digital presence, with its technical knowledge organized around the solutions industrial customers actively search for.
Organic visibility improved across key areas, particularly robotics and cobots, while the new structure made it easier for users to understand the company’s capabilities and navigate between relevant technologies and services.
Together with an active LinkedIn presence and targeted Google and LinkedIn campaigns, the platform created new ways to reach industrial decision-makers and generate relevant business enquiries.
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