Habayta operates across several educational initiatives, each with different audiences, programs and paths to engagement.
The challenge was to create a clearer digital presence for the organization while supporting the growth of its educational activity – including programs available to schools through Israel’s Ministry of Education Gefen system.
School principals and education coordinators are a highly specific audience. Reaching them required more than broad awareness: the digital journey needed to connect relevant messaging, targeted campaigns and content with a simple path from interest to direct conversation.
We developed the digital presence around the different parts of the organization, including a dedicated website for Midreshet Dvir and digital infrastructure for promoting Habayta’s educational programs.
Campaigns and social media activity were built around clearly defined audiences, with focused targeting of school principals and education coordinators and messaging designed around their specific needs.
The content system expanded into AI-assisted video production, campaign creatives and advertising language, allowing the organization to communicate its programs through multiple formats and touchpoints.
Marketing journeys were then connected to WhatsApp automation, reducing friction between campaign engagement and direct enquiry.
Websites, campaigns, content and automation were designed to work together around the audiences and educational programs the organization wanted to grow.
Habayta gained a more connected digital foundation for presenting and promoting its different educational initiatives, with dedicated experiences for distinct activities and audiences.
Targeted campaigns, creative production and direct WhatsApp journeys created a shorter path between awareness and enquiry, while the broader system provides a scalable foundation for promoting additional programs and reaching education decision-makers over time.
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