Keshet Refua operates across a broad and complex range of medical services - from specialist medicine and complementary care to aesthetics. Our work began by helping shape the digital foundation and evolved into an ongoing partnership across website strategy, UX, SEO, paid acquisition, CRM integration and continuous optimization.
Keshet Refua operates across a broad range of medical disciplines, from specialist medicine and diagnostics to complementary medicine and aesthetics.
The challenge was not simply to redesign a website. Patients needed clearer paths to the right services, while the organization needed a digital structure capable of supporting multiple medical fields, ongoing marketing activity and future growth.
At the same time, organic visibility, paid acquisition and lead handling needed to work as parts of the same customer journey rather than as separate activities.
We worked alongside the Keshet Refua team from the early stages, translating business, marketing and patient needs into a scalable digital structure.
The website architecture and UX were designed around multiple medical disciplines and different patient intents. Content architecture supported organic visibility, while paid acquisition connected demand with relevant services and landing experiences.
Lead journeys were integrated with CRM processes, creating a clearer path from search and campaign activity through the website to enquiry handling and follow-up.
Rather than treating each channel separately, the work focused on creating one connected digital growth system.
A connected digital foundation designed to support multiple medical disciplines, acquisition channels and patient journeys.
The result is a connected digital platform capable of supporting a diverse healthcare organization across multiple medical disciplines and acquisition channels.
Patients get clearer paths to relevant services and information, while Keshet Refua has a more scalable foundation for organic visibility, paid acquisition, lead management and the continued development of its digital presence.
Tell us what you’d like to improve – leads, traffic, conversions, advertising, your website or automation. We’ll help you find the right way forward.
